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What if you can understand and control your customer’s mind?
What if you can influence, persuade and motivate your customers
to buy from you? Well, I’m not talking about a magic trick or
lay down a lesson of motivation. It’s about understanding the
different reactions made by the human mind in various
situations. I’m going to briefly discuss 3 key aspects of
psychological secrets that you can apply in your promotion
efforts for a certain increase in customer response. They are,

1. Curiosity 2. Because / Reason Why 3. Greed

Curiosity ———– What is it? Curiosity can be defined as
“the desire to know the unexplored” in simple terms. People want
to know things that many others don’t know. They like to
discover the ‘secrets’ that only some people know. The desire to
know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered * What Time Share
Companies Don’t Want You To Know * Msteries of A Youthful
Appearance Revealed * The Hidden Keys of Car Buying

People don’t want

* How to Diet Successfully or * A Guide to Buying Cars

for example. First set of titles surely outshines the second set
of titles because the former takes advantage of curiosity. You
must design your advertising in a way that arouses curiosity.
Getting to see the powerful of curiosity? (When compared the two
sets above)

Because / Reason Why —————————- Telling people
a valid reason for your action is another great influencer in
human behavior. People will trust you if you can offer a reason
for what you are doing. Say you offer a 50% discount on your
digital cameras for the last 10 days in this month. People are
too smart today and start to think it’s probably because you
want to get rid of your defective products or because its 2 days
before the expiry date (in case of food items). Wouldn’t you and
I think the same way when we see a similar message?

Give them a true believable reason. For example, let’s say you
have a slow time of the year and you want to increase your
business during this period. Make a special, limited time offer.
Offer to throw in an extra free bonus or a special discount
simply because it’s your “slow time” and you need to pay your
staff anyway.

Don’t you think people will believe it? If you can give a solid
reason for a particular action, people will have no doubts about
what you say - there is simply very little room for doubt.

Greed ——- People are greedy - not only for food but for
everything in life. People has “what’s in it for me” syndrome.
They want to know how your product can benefit them. People will
buy benefits and not features. Benefits are “what people get”
and features are “what the product has”. In case of a mobile
phone, people like to see the benefits like,

* Can store over 200 photos * Supports every color you can see

and not a list of features like,

* Has a memory of 6000k * Supports 16-bit colors

Your best bet is to list both features and the benefits, so you
can ‘sell’ the benefits and present specific details about the
product itself.

You must convince people that they are benefiting by buying your
product. Tell people how your product can make their life
easier. Tell them how it can save their time. Tell them how it
can make them popular. List and stress as many benefits as you
can.

I hope this article was helpful to you and wish you very good
luck and success in your future marketing efforts.