118118 - Directory Enquiry Service in Britain
118118 is a UK provider of directory enquiries services, allowing folk to unearth phone numbers as well as additional valuable information.
118118 have ‘The Number UK Ltd’ to provide directory enquiry numbers - they are a subsidiary of States based Firm InfoNXX - the very biggest independent directory enquiry provider worldwide.
Directory enquiries was once invoked by ringing 192 (United Kingdom), still, the market was deregulated in 2002 and in August 2003 192 closed down.
On top of offering a directory enquiry system, 118118 also offer a service where one can ask 118118’s staff about anything, e.g., ‘What is the highest construction in Abkhazia’ and 118118 can then supply the answer, by mobile phone, or even via a text message (frightfully convenient when you’re doing a pub quiz!)
118118 unveiled various notable ad campaigns in the past few years, making both men with droopy moustaches, famous for promoting 118’s resource. The blokes have have appeared in a number of goofy circumstances, such as a caricature of ‘The A-team’. They are, now, an exceedingly important factor of the 118 118 brand across Great Britain, and are unmistakably recognizable.
