The Alternative Broadcasting Online News Station

Search Engines and Links

Search engine optimization with the correct use of keywords is
just one part of the battle plan to drive visitors to your website,
something you have to do if you want to be successful in
your at-home online business.

Search engines, their computers unable yet to read like
humans, now look for links from other sites. The logic is that
if the webmaster of another site thinks yours is worth linking to
it must contain good information worthy of a higher ranking in
the search engines.

In the constant battle for position, this led to things like link
farms and mass link swapping. This defeats what the search
engines try to do: present their advertisers with the best
relevant content, and so they now penalize sites that use these
tactics. They look for links that are on topic and offer value to
the visitors to your page. They also give more weight to incoming
links than they do to links that are exchanged. And the more highly
ranked a site is by Google, the more value is given to that link.

How to get links

So how do you get these links? Some will come by themselves,
if your site is good enough, but they will probably not come to
an affiliate site and certainly not to one provided for you in
cookie-cutter fashion by a company for which you are selling.
But if your relied on these chance links, you’d die of old age
before achieving your objectives.

You could write the appropriate webmasters and ask if they
are interested in exchanging links with you, and some of that
may be appropriate. But for the most part, it is both time
consuming and frustrating. You will write a lot of e-mails
that are not even acknowledged.

One of the best ways – and a quick way – to achieve good
inbound links is to write articles – information articles – in some
way connected with what your business is about. Make sure
they are not sales articles, or full of hype. Make them of solid
value to the people who will receive them. Don’t even mention
your business in the body of the article. There is room for that
in a comment box at the end of the article.

Getting published

Getting them onto other websites with a link back to your site is
easy. Just sign up at EzineArticles.com, follow the guidelines,
and submit your articles to them. This article database is used
by thousands of ezine editors. If your article is picked up, you
can be sure that the relevant type of website is using it.
And most sites will have good Google scores.

When it comes to driving traffic to your website, you need
to give as much as you can to your visitors and to others.
Be open and honest. If you constantly try to help, it
shows and is ultimately rewarded tenfold.

No tricks

The search engines are a key ally in your struggle to gain
more visitors and more recognition for what you are doing.
Work with them, not against them. Try to understand what
the search engines are attempting to do, and why, to look
after their real audience: advertisers.

Recognize, too, that they have thousands of highly qualified
and smart people on the payroll just looking for webmasters
who try to use tricks to get higher positions in the listings.
Use tricks and they will catch you and penalize you heavily.
Your site quite likely will get banned.

Play the game honestly, work to provide your visitors with
as much good content as you can, keep providing more and
more useful information, and you will work your way
higher in the search engine rankings.

There are other sources of traffic and these include placement
of advertisements in ezines, classified pages and the use of
pay-per-click (PPC). It’s hardly possible to employ all traffic
generation methods because of time and monetary constraints,
just as it is difficult to employ all media vehicles in
offline advertising. What’s important is having a
balanced mix and working it efficiently.

Matthew Eigbe has over 25 years experience in consumer marketing
and now focuses on network marketing using the internet.
He is webmaster at http://www.mattlinks.ws, a site that explains
how you can gain Financial Freedom by inviting people to have
their own domain name.

This is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. If you have comments or questions, or you are interested in Leave Home’s travel marketing consulting services, please visit www.leave-home.com or contact the author directly. You can also request to be notified when a new article in the series is available.

GETTING THE WORD OUT

Your site does no good if nobody visits. Put your website address on everything you produce that goes in the hands and in front of the eyes of your customers, distributors, and other audiences: in your email messages; on your brochures; on your letterhead; on handouts at presentations; on company vehicles; etc. Mention the address when you are speaking with potential customers and in audio communications.

SEARCH ENGINE MARKETING

Optimize your website for indexing by search engines, and above all, get other sites to link to yours. Most of the popular search engines, including Google, base their rankings on key word and phrase relatedness to the search and the popularity of your site as measured by the number and popularity of the sites that link to it. You’ll usually need to be in the top 20-30 results for the most important related search terms to really benefit.

The other major determinant in search engine ranking is the amount of content on the site that matches or approximates the search terms…so, a site with more content is likely to be ranked higher.

Make sure search engine “spiders” or “robots” can crawl through your pages (follow links to all the pages on your site). If your site is built entirely in Flash or another multimedia plug-in (offfer a plain HTML version!), or generates most pages dynamically, you will need to take special steps to ensure that your site can be indexed.

Get your site listed and linked in portal websites covering tourism sectors, destinations, and lifestyles related to your offerings–generally, for free. Trade links with related sites. These activities not only help with search engine rankings, but will be a source of visitors by themselves.

There are many factors that affect rankings, and they are weighted differently by each engine. Despite these differences, you will be on the right path if your site has plenty of content that contains the search words or phrases your customers will use, if you include key search words and phrases in the page text and in the TITLE tags in your HTML pages, and if you can get a few dozen pages on related sites to link to your site. It can help to bold or italicize some of the main key phrases in the text of your web page and to put them in heading tags (, etc).

Generally, you do not need to bother resubmitting your site to the major search engines once you have done this for the first time. They will continue indexing changes to your site as they are made. Check your site access logs–you’ll see that their robots keep returning to your site! It may not be worth your time or resources to keep returning to some of the minor engines that are slower to update without your involvement, unless they are important to a target market! The major ones are used worldwide and have multiple language versions.

Consider buying pay-per-click advertisements in popular search engines like Google and Yahoo!. You’ll never pay more than you specify per click and per day, and these can be very effective while you are still working to build a search engine ranking that puts your website on the first page!

BEYOND SEARCH ENGINES

Include tools on your site for visitors to tell others about your website, products and destinations! Consider using electronic postcard tools or offering subscriptions to free email newsletters (which should, of course, contain links to your site!). The topics of email newsletters and multimedia tools will be covered in subsequent articles in this series.

Consider writing articles for submission to Web article banks, sites which offer free articles for use in websites, email newsletters, and other communications (You may be reading this article via an article bank submission!). In return for use of your article, you receive a listing of your name and company and a link to your website. This can also be a good way to establish yourself or your organization as an “expert” in your field or tourism domain.

Also consider frequenting relevant Usenet discussion lists (e.g., rec.travel.japan) and Web-based bulletin boards, or joining email discussion groups, to offer advice in your area of expertise or about your destinations. Don’t spam and do follow their rules of “netiquette”, or online behavior. Do include your Web address and a short business description with your “signature” at the bottom of your responses. Not only will you attract visitors to your site, but you’ll learn about the concerns and interests of potential customers. You can incorporate questions (paraphrase or attribute) and your answers into an FAQ (Frequently Asked Questions) section on your website!

Paid Web banner advertising can be cost-effective if properly targeted and timed, and if the message is right. The same holds true for ads in print and other media (but these are outside the scope of this article).

IN CONCLUSION

There are many techniques for attracting visitors to your website. Make sure you cover the technical basics like search engine optimization, but don’t focus on technical tricks or spam methods–you may be removed from search engines and turn away potential customers. Offer quality content, find online partners to share links, and be a bold online networker!

The next article in this series presents guidelines for the creation and use of websites.

(Seattle, USA; August 2004)

About The Author

Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions. Leave Home Productions provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals. We specialize in promotions, online communication, distribution and the creation of multimedia and Internet tools. Leave Home also supports marketing with traditional media formats and personal communication. We work to develop solutions that support healthy growth for our clients’ business and sustainable tourism for the host communities and environments.

(Leave Home, tourism marketing consultants)

bryan@leave-home.com

All we webmasters know the importance and procedure to exchange links. We are on the job all the time. There are some very important points that we overlook or are ignorant about, which affect our ranking in a big way. When we are working hard, we might as well be doing it in the right direction.

The first important factor- I will start with a problem everyone can relate to. That we have to keep going back to all the sites we have exchanged links with, to check if our link is still there or ahs been removed intentionally or otherwise. It’s a big waste of time. We should consider subscribing to the software, which automates the process to an extent and gives us intimation if someone removes our link from their site. It saves us from a major headache forever. It’s the first thing one should invest in as and when budget permits.

Point Two: Always accept and request link exchange with sites with a similar theme as yours. Google and other Search Engine Robots give a lot of weight to relevancy. If your site is dedicated to online education’s theme, don’t encourage pharmaceutical links. It may not help.

Point Three: If you are placing a link exchange request or accepting one with a site which is not related to the main theme of your site or is indirectly related to it, in such a case make sure that these sites have special pages and categories related to your theme. And also make sure they have placed your link on these pages. Likewise, you should also have pages which have links pertaining to their theme. Mixed-Miscellaneous kind of a page helps none. Gambling link on Pharmacy page – who will it benefit? What kind of target audience do you think will visit this kind of a page?

Point Four: When you send link details (i.e. URL, Anchor Text and Description) make sure your anchor tag has your main keywords in it. If your link can be placed on a page which has at least one of your keywords in their Title Tag and Keywords, it works best. This kind of a page will move up the search engine faster. And so will your site.

Point Five: Three way linking is acceptable. The best way to get one way liking without paying for it is through articles. Write articles and submit them to Article banks, and sites dedicated to articles exclusively. When people use your content they give you credit for it by placing your link on their site. This works like magic if done in the right manner.

Keep these five points in mind while exchanging links. These are small things which webmasters don’t bother about. Not realizing these small things can make a big difference. As webmasters, who are serious about making money online or doing home business let us not ignore it.

The author is Purva Mewar
webmaster of two Work at Home Business websites: http://www.yesearnfromhome.com and http://www.work-at-home-earn-extra-income.com

Google doesn’t only exist at http://google.com/ - Google also has local versions,
such as http://google.ca/, http://google.com.au/ and http://google.co.uk/. Each of
these has a selection below the query entry field that allows the user to select either
’search the web’ or ’search pages from ‘. If the visitor selects ’search pages from ‘
they will only see results which Google judges as being local to the country in
question.

Many webmasters are unaware of what is required to be listed as being “from” their
own country. This article discusses what you need to know to have your site appear
in a Google Local search results page.
When Google tries to determine whether your site is appropriate for each of these
country-specific search results, it will firstly examine the TLD of your domain name.
For example if you have a site called mysite.co.in, then you will appear when a
searcher queries at google.co.in for Indian results.

If you don’t pass this test, Google will give you a second chance and look at the
physical location of where your site is hosted. For example, a site hosted in Canada
will appear to be a Canadian site to Google and will appear in the results set for a
query on google.ca for Canadian pages. (Its actually a little more complicated than
that; it depends on the location of the company that owns the IP address used for
hosting your site. But 90% of the time the location matches the ownership, so the
above description is an adequate approximation.)

So, when I am asked the question ‘why doesn’t my site appear in the google results
for my country?’ I answer by first asking if the domain name has a local TLD and
then if they are hosted in their country.
If the answer to both is ‘no’ then I explain they need to either buy a local domain
name or move their hosting and then (after a delay while Google ‘notices’) they will
appear in the desired result set.

Note that the major exception to this is the US - while Google has the .us domain
name, it diverts to the general google.com site, so there is no way for US residents
to use Google to find local sites.

Getting your website to appear in the local search results as well as the general
Google results isn’t hard, but you do have to know what you are doing.

Lea de Groot is CEO of Elysian Systems (http://elysiansystems.com/), a
leading Australian Search Engine Optimisation & Web Development company
based in Brisbane.
A shorter form of this article originally appeared in ‘WebTalk: Putting
Businesses on the Internet’, a newsletter for companies who wish to
use their website more effectively
(http://elysiansystems.com/newsletter/).

Want to increase your daily traffic? How about convincing Google to visit your site more often? There are plenty of ways you can do both, but one of the quickest, simplest, and most cost-effective step you can take is to start your own Blog.

I am not saying maintaining a Blog is a no-brainer, it takes thought and hard-work just like anything else, but the pay-offs are enormous.

Blogs have quickly become one of the most widely used marketing tools on the internet today for one simple reason… They Work! They give the search engines exactly what they are looking for and, if done well, help you built your very own following. It just doesn’t get any better than that.

So start a Blog, install it on your own server, relax, and write. There are great tools freely available on the internet that can supply you with an endless stream of great information to write about, so don’t worry about running out of things to say. While this article is not focused on those tools, if you need some direction we would be happy to help, just send us an email at podcastempire@gmail.com.

No, this article is focused on Promoting your Blog Properly to ensure The MOST TRAFFIC POSSIBLE! And so, on with the show:

1. This one is huge, that’s why it is number 1! If you don’t do this, then you might as well not bother with any of the other steps either because you have already shot yourself inthe foot.

Here is the big secret… Every time you write a new blog entry, PING IT!!! Blog & Ping, Blog & Ping, Blog & Ping… That is how it works, every Ping can be directly translated into hits on your web pages, so BLOG & PING!!! Pinging is simply notifying all the various major Blog Directories on the Internet that you have a new post; every time you Ping, those directories will come and take a look at what you had to say…

So how and where do you Ping? There are a few paid services and only a couple of decent free ones available. We use the Ping Service at http://www.PingTheEmpire.com and have had nothing but success in rowing our various Blogs! You can even bookmark the results page after your first visit and you never have to type anything in again! Just visit the bookmarked page and http://www.PingTheEmpire.com will do the rest.

2. Read other peoples Blogs, leave meaningful comments, and leave behind your own Blog URL and name! Make sure you spend a few minutes to write something meaningful to the topic, or else you comment will likely get deleted.

3. Submit your Blog URL Directly to the Search Engines. You can submit your URL directly to most major search engines (Google, Yahoo and MSN all offer submit pages), but we recommend a tool that will submit your URL to MANY engines in one go.

There are a couple of free solutions available, but if you are serious about increasing your traffic, you should definately look into a paid service. This doesn’t mean you have to pay alot… there are paid services like Submit Fire which are very economical (less than $10 per month) and give you tracking tools too!

4. Create an XML sitemap and make sure you list all of your sites webpages, including those of your Blog. Then submit your sitemap to Google at https://www.google.com/webmasters/sitemaps/login.

Yahoo now also looks for a sitemap of you URL’s, but they want a simple text file, just URL’s and nothing else.

5. Post often and (did we mention Ping? Oh Yeah, we did back in step 1… There is a reason Pinging is listed first!?) use trackbacks if your Blog software provides the functionality.

6. Posting at the right time of day may provide more traffic; Experiment with this a little. Certainly your traffic will depend on the topic you Blog on and the group of people you are Blogging too, but the time of day you Blog is also critical. We have found that a Blog just before lunch (East Coast hours!) and another around 4 or 5 will drastically increase our daily traffic. Even if you write your Blog while you are up watching Letterman, save it and don’t post it (or make it live to the public) right away.

Those are the big 6!! There are more certainly and some of them very good, but that is all the space we have in this article!

If you have any questions, comments, or would like some free helpful information, look through our site http://www.podcastempire.com or send us an email at podcastempire@gmail.com.

Oh Yeah… And did I mention Pinging your new Blog entries at http://www.pingtheempire.com?

Michael Valiant has been helping Podcast creators market their PodCasts and increase their site traffic for almost as long as Podcasting has existed. To learn even more great methods for increasing your sites traffic visit http://www.PodCastEmpire.com.

1. Gain free advertising by submitting your software
to freebie and freeware/shareware web sites. This
will increase the number of visitors to your web site.

2. If you created the free software yourself, you will
become known as an expert. This will gain people’s
trust and they will buy your main product faster.

3. Offer your software as an extra free bonus to the
people that buy one of your main products. People
buy products quicker with free bonuses included.

4. Publish your free software on disk or CD-Rom
then include it with your direct mail packages. This
can increase the amount of orders you’ll receive.

5. Build your opt-in e-mail list fast by asking your
visitors to give you their contact information before
they can download your software.

6. People love to get free stuff. They will visit your
web site to download the free software. Make sure
the software is attractive to your target audience.

7. Tell people they can download your software at
no-cost if they link to your web site. This strategy
will multiply your advertising all over the internet.

8. You will gain valuable referrals from people that
tell others about the free software you give away.
Word of mouth advertising can be very powerful.

9. Increase your e-zine’s subscriber base by giving
away software to people that subscribe to your
e-zine. This’ll give them an incentive to subscribe.

10. Give away software to your current customers
as a way of letting them know you appreciate their
business. This’ll create loyalty and repeat sales.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!…

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of “special reports” or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links “sprinkled” throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a mailing list or newsletter subscribers… It’s about building a trusting relationship with your subscribers (ie, “cultivating” your list)…

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your “paid” product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one “constant” in Internet marketing, it’s this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to “content hungry” web-site and newsletter publishers with your “resource box” attached. A resource box is nothing more than a little 3-6 line “bio” about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)…

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted “as is” with your resource box attached.

…Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content…

With the declining effectiveness of many of the online advertising methods that we’ve relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

Jane Foster runs the website: www.home-industry.com - a work at home directory which regularly reviews and updates the latest tried and tested internet based home business ideas and opportunities.

To get your own money-making website visit:
www.home-industry.com/pips.html

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Subscribe to Gerardas Norkus’ free Internet marketing newsletter at www.netmarketingstrategies.com and discover heaps of tips, tricks and secrets that will quickly boost your online sales and profits.

Reading at least 10 to 50 articles each day, I realize that I am drawn to those articles that remember the old KISS Model – Keep It Simple and Short. Articles that are intentionally written with simplicity, are short in length and provide me with valuable and rich content attract me.

Simplicity does not mean that you, the author, need to “dummy down” the content, but rather write in such a way that the reader can quickly progress from one point to another without being confused. Your message should provide the reader with new rich content and not recycled content. Think of a funnel in which the beginning of the article is the top of the funnel and the tip is the conclusion. Your articles should draw the reader down with the desired end result of visiting your website or even better giving you a call or an email.

As writers, we need to remember that potential readers have limited time and that the human brain can only process so much information. Even though it is in our nature to want to share all of our experiences or expertise, sometimes this creates a feeling in the reader of “drinking from a fire hydrant.” Writing a series of shorter articles rather than one long article respects the readers’ time. Also, shorter articles work for many of the newsletters that search the Internet for new content.

For a moment, consider yourself as a reader. Do you actually read those long articles or do you skim through the content? If you are like me, you probably quickly glance through the content looking for a new idea or concept. Would it not make more sense to write a shorter article where the reader actually reads more words?

Articles that vary in word count from 300 to 600 words provide an opportunity for the reader to actually read and easily recognize the expertise of the author. Shorter articles force writers to expand their vocabulary by incorporating words that better describe the topic. HINT #4 – The Thesaurus is your best friend.

Shorter articles do take more time to write because being concise and succinct is a learned skill. In working with one colleague, Alan Boyer at www.leaders-perspective.com, Alan has reduced his articles from 1,500 words to 6oo to 1,000 words and is working to reduce them even further.

As more and more individuals use article distribution as an Internet marketing strategy to achieve the goal of Search Engine Optimization (SEO), the quality of the articles becomes even more important. Your mission as an article marketer, if you decide to accept, is to write both for quality and submit enough quantity to accomplish that noble goal.

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS located outside of Chicago, IL, is the Learning & Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and people to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com if you are seeking to connect your passion to your purpose to double your performance for unheard of results.

I`ve had people come to me and say “Traffic Exchanges are useless, and I don`t have time to click anyway”, or they`ll say “There are too many of them, and I find it all overwhelming”

Here`s what I say: Ok, the traffic may not be 100% targeted visitors, but somebody, somewhere just MIGHT like your product, affiliate program, salespage etc.

The more traffic you get, the more likely you are to actually find those people. First of all, whatever you do, don`t just jump onto any old traffic exchange, read it thoroughly, make sure you get at LEAST a 2:1 credit ratio, which basically means: you visit 2 websites, in exchange for one visitor to YOUR chosen website.

Next, join 4 or 5 good traffic exchanges,. Read everything you can about using the program, so you know you won`t be breaking the rules.

Now on to the hard work bit: Lets call the chosen exchanges A, B, C, D and E. Pull up notepad, copy/paste your referral links to the 5 programs into it (ctrl+c to copy, ctrl+v to paste). Do the same with your surfing links, (sometimes known as startpage links), and make sure you DON`T confuse the two.

You need to plug each Traffic Exchange into the other to create a circle. (example: where it asks for website put program A into program B, B into C, C into D, D into E, and finally E into A)

So now, each traffic exchange is promoting one of the others. The reason for this is to build your downlines in the various exchanges. Why work hard for traffic if you can get others to work for you?

Ok, next step can be tedious, but if you`ve chosen the right traffic exchanges, it can be kinda fun too. Open the 5 programs, using your Surf/Startpage link.

Click away at all 5 of them vigorously, say at least 30 minutes per day, for maybe 3 weeks. This SHOULD start building your downlines in the various exchanges. If it doesn`t work at first, keep trying until it does. The key here is to never give up.

Once you have a good enough downline (in YOUR opinion), and your downlines are creating traffic for you, log back into the programs, change the website link to whichever program it is you REALLY want to promote.

Don`t expect your downline to build ALL of your traffic, you may still have to “click” yourself for a while, but with time, that will change. In my favourite programs, my downlines are getting me 1000 pageviews per day.

That`s 5000 pageviews, on average, per day for free, and I rarely click at all any more. Maybe every once in a while just to keep my accounts active, depending on the programs rules.

Give it a try, and as I said before: Don`t give up! Have Fun!

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