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My husband and I tried an experiment one night. We were invited to a dinner party with three other couples we didn’t know. What we did know is that we were all around the same age. We also knew what we were having for dinner. The purpose of the dinner party was to have an opportunity to meet new people and make new friends.

That evening as we were heading to the party, we decided to try a communication experiment: we agreed that our role that evening was to ask questions to keep the conversation rolling. You know those 7-minute lulls that occur in conversation? Rather than to allow those lulls and to keep the conversation interesting we’d simply ask questions.

The dinner party lasted two and a half hours. During our time together, my husband and I simply kept the conversation going by asking various members at the table what their interests were, where they’d been on their last vacation, what pets they had as children, describe a memorable experience from their childhood, etc. The mood of the evening was general, casual conversation. Each time we asked a question of one person, it inspired a flow of conversation from the others along similar lines.

At the end of the evening, when my husband and I were leaving the hosts’ home the hosts stopped us at the door to ask a question. They asked: “How did you become such good conversationalists?” We just looked at one another and smiled. The interesting thing about that evening is that we learned a tremendous amount about those six other people, but they learned virtually nothing about us. We had kept the conversation on them and about them, which kept them talking. Consequently, they thought we were amazing!

If you want to get a conversation going with people, talk to them about their favorite subjectsthemselves. Most people get the sense they are never fully listened to. We can increase the level of respect we show them and show that we care about them individually by getting them talking about themselves, their interests, their thoughts, their desires. When we do that, not only are we gathering information about the people; we are also putting their needs before our owna huge sign of respect.

Practice with Conversations at Work

Think about that in terms of your professionalism. If you can discover the needs, wants, and desires of your internal and external clients, you can help to fulfill those needs. When their needs are fulfilled they are generally more cooperative and more productive workers. Your goal, however, cannot be to feign interest in them in order to get more work out of them. People see through that false interest in a heartbeat.

Instead, practice putting the conversations of others ahead of your own just for the sake of showing and giving respect. That in itself is enough of a reason to allow others to speak fully and completely about their topics of interest. When they are allowed that gift, you will benefit from the relationship. You will be learning the value of giving the gift of listening to others, which results in improved rapport.

About the Author:

Dr. Tracy Peterson Turner works with organizations that want to turn their managers into leaders and with leaders who want to get their messages heard. She is an expert in both written and verbal communication and conducts presentations and workshops to help individuals and corporations meet their communication goals.

Visit Tracy on the web at http://www.Mgr-Impact.com. Email her at Tracy@Mgr-Impact.com

What is the problem when people try to describe what they do and they stumble over their words
and never consistently repeat the same message?

Have you ever gone to a networking event and the person next to you is trying to describe what they do and they keep miscuing the words? This happens so often at these events. The major problem, besides focus, is the fact that they have not practiced their spiel. Why is it that they do not practice? Quite often you feel self-conscious when trying to practice in front of a mirror and others are around to hear you try over and over again. The solution is to make sure you have a door closed where you cannot be disturbed. Or you may decide that taping yourself (audio only) or videotaping yourself to hear and see how you look while making the presentation. This is how the professionals do it. They practice and practice until their presentation is smooth. Did you know that Robin Williams takes at least 37 tries on any movie set before he feels that his performance is up to par? He is a seasoned pro, yet he still practices all the time. Could you also imagine Michael Jordan not practicing throwing balls into the hoop?

Even having reached the professional level, practice becomes even more imperative. Without practice, there is no moving forward; without it, you will be surprised that the words do not flow the way they should. You must become the expert if you are to work a room effectively. Do not think of this in terms of a smooth talking salesman (the connotation is often negative), but as the way you present yourself, with confidence and poise. People will more likely enjoy listening to you when your message is practiced.

Practice is like acting, you need to keep working on it until you think the pitch is perfect. Practicing the words is not the only thing you need to work on. How you move your body, your eye contact, hand gestures, arm positions, how you stand, and how your face looks, all play a part in your practice sessions. You need to treat your practice session like you are playing a part in a movie. Soft skills such as body language and intonation all contribute to the pitch.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com

When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.

In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is simply talking to people, making connections and developing rapport to grow our circle of influence. Business networking is essentially the same except that our primary objective in business networking is to help us grow our businesses. For most of us, building a network means meeting people we can do business with or who will do business with us, or refer people who will do business with us, are our ultimate goals.

In fact, some of the best networks are those created by people who own and run their own businesses. When you create valuable networking relationships, you build them on a foundation of mutual trust, sharing knowledge, experiences and resources to help one another grow your businesses by either referring one another or doing business directly with one another.

It works like this: If you do a good job, one customer might tell three to five of her colleagues, family and friends about you. Whereas, when you build a network of say 10 to 20 strong advocates, they may each tell only one person about your, however your “exposure” is now more than doubled – With the right network, the ultimate in “word of mouth” marketing takes place. You promote your network, and your network promotes you.

Have you ever attended a BNI or Le Tip or other form of structured networking groups? Perhaps you are already a member of a similar group. If not, you might consider becoming involved in one to the fastest growing business networking concepts around. These groups invite business professionals to join on an exclusive basis. That means, that if you are a chiropractor and become a member of one of these groups, no other chiropractor will be invited or allowed to join.

These groups have regularly scheduled meetings (anywhere from monthly to weekly) with a list of rules and objectives to which you must abide. In some cases, a minimum number of referrals is required to participate. In others, simply doing business with one or more in the network is all that is asked of he members. However, keep in mind that for this type of networking to be worthwhile for all parties, each must make every effort to do business with other members of the group.

If this form of structured networking isn’t for you, there are other options for finding potential networking venues and partners. Here are some ideas to help you on your way to networking success.

a. Develop a joiners mentality. By that I mean, don’t just sign up to get our name on a roster. REALLY JOIN. Get involved. Participate in discussions, events and BE VISIBLE. The saying “out of sight, is out of mind,” holds true when it comes to networking. I have been involved in groups and decided to take a hiatus from attending for 2 to 3 months (and sometimes more) only to have people come up to me and tell me they forgot the name of my business so they had to find someone else either through a friend or through the local phone book. BUMMER!

b. Attend networking functions. These can include Chambers of Commerce meetings, after hours socials, ad hoc committees and special events task forces.

c. Get involved in a community service group such as Kiwanis, Lions, Jaycees, etc.

d. Volunteer with a non-profit organization, whose mission you are passionate about and believe in. People who have similar passions will want to do business with you.

e. Host events – I started an event called Goddess Gatherings more than 2 years ago in my home. It is an intimate gathering of women (8 max.) who share a common interest and/or wish to expand their own circles. I invite women who do not yet know one another although they may be familiar with their names. These women are women in my circle of influence either directly or indirectly (they are either members of the 22 groups I belong to and attend regularly or they are part of a circle within these groups). I might invite a “surprise” guest who can entertain the women - such as a masseuse or tarot card reader- or feature a business such as a jeweler or make-up artist. This helps make for a memorable evening and the women either start their own Gathering or look forward to being invited to another gathering hosted by either myself of one of the women in attendance.

f. Look for ways to cross-promote with businesses that complement yours. For instance, a spa might join with a health food store or restaurant and promote their products and services for staying healthy. A salon might join a florist to promote weddings or proms and a realtor might join with a mortgage broker to promote a “one-stop” experience for home buyers.

g. Interview others. A great way for me to network is to interview women for projects I am working on. Since most people are flattered when you ask their opinion about something or experiences in life, this has been a great means of increasing my own circle for various reasons. I might interview a woman (or even a man) about an article or book I am writing, or a seminar I am developing. People love to share their stories. I tape the interview (with their permission, of course) and give them a copy afterwards. It helps to have a list of questions ready prior to the interview, however, unless they insist, I don’t give them the questions ahead of time. I have done these interviews via phone, email as well as in person. Many of the women have since.

h. Join an online business or social networking community such as MeetUp, Ryze, Max-in-Common, Linkd In, Open BC, to name a few,. These groups have subgroups made up of people with a specific focus and similar interests. Or you can join a non-specific group to gain more knowledge, exposure and contacts.

Make a point of attending one new networking event a month just to “check it out.” Make a list of the people you know, the organizations you have heard and read about and the companies who currently do business with you. These are all great resources to tap into to find new venues to network. Get the local newspaper and look at the organizations and businesses hosting events to which the public is invited. Attend them.

The best networking begins with planning and taking action. Being strategic in your planning is important to your ultimate success as an effective, caring networker.

If you are interested in sharing your networking success stories, drop me a note to heidi@speakingwithspirit.com. It would be an honor to interview you. Who knows, your story could be the subject of one of my articles, or you could even write your own.. Looking forward to hearing from you. Here’s to your success in building your network.

© 2005 - Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International http://www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

Do you own or manage a computer consulting company? Are you having trouble growing your computer consulting company’s profits?

If so, then you must learn how to focus on your computer consulting firm’s profit and bottom line.

In this article, we’ll look at 7 profit secrets and strategies you can use in your computer consulting business, to ensure that you are able to balance your clients’ small business IT needs against your own computer consulting company’s profitability challenges.

Origins of the Problem

While focusing on your computer consulting profits may sound simple enough at first glance, this business-focused discipline often eludes many a computer consulting firm.

This usually happens because many computer consulting business owners fall in love the technology gadgetry, and get seduced by seemingly attractive reseller channel programs, at the expense of their business’ profit.

At the end of the day however, your computer consulting company is a business… not a charity and not a hobby. And your computer consulting company must be run like a business.

Profit Secret #1: Show motivation with your small business computer consulting clients.
To avoid being labeled as just another clueless geek, you need to position your computer consulting services to be more in line with those of a virtual CIO for hire. So always be on the look out for new ways to enhance your clients’ businesses… not just fix broken desktops and servers.

Profit Secret #2: Be dedicated to the task and relentless in your pursuit to improve the status quo.
Because it takes a lot of work to land the best computer consulting clients, you need to focus on lifetime customer value… not just one-shot-deal sales. So always remember that your proposed or recently implemented computer consulting technology solution isn’t a one-shot deal. This kind of long-term vision and planning requires tremendous staying power and perseverance… which often escapes many computer consulting business owners.

Profit Secret #3: Don’t be afraid to be creative with your client engagements.
Small business technology solutions often need to stay within relatively modest budgets. And your computer consulting solutions must work without the need for in-house IT staff. To satisfy these challenges, don’t be afraid to think outside of the box when appropriate.

Profit Secret #4: Evaluate how your clients’ systems, both paper- and computer-based, function today.
As part of your virtual CIO role, look at how these existing clients systems are meeting or not meeting present and future needs. Most of this work will be done during IT audits… another key computer consulting profit secret that can really help to separate you from the pack of mediocrity.

Profit Secret #5: Put yourself in your clients’ shoes and think about what THEIR clients need from them.
Yes, as a computer consulting business owner, you need to have good people skills and a certain degree of empathy for your clients’ business problems. But an even more advanced computer consulting business owner doesn’t just stop at understanding their clients’ business problems. The virtual CIO really digs in and learns about their clients’ customers’ business problems… one layer down on the value chain.

Profit Secret #6: Keep up with advances and new versions.
As virtual CIO for your computer consulting clients, your clients depend on your firm to advise them on what tools can better help their businesses grow. So while you can’t allow this R&D and training to consume and devour all of your scarce weekly schedule, you do need to stay a few steps ahead of your clients’ IT needs at all times.

Profit Secret #7: Summarize and share that information with your clients.
The essence of your R&D and training should focus on one major objective: will this new platform or tool add value to your computer consulting clients’ existing or future installations? And how you can best summarize this information, in layperson language that non-technical clients can understand?

The Bottom Line
Your computer consulting firm’s needs to be your client’s virtual IT department can often be at odds with your computer consulting firm’s need to be profitable. A big part of this problem happens because computer consulting business owners fall in love with technology, at the expense of their marketing and sales activities.

To make sure you don’t fall into this same strap, which can kill your computer consulting profits, don’t go overboard with your training and R&D activities. Be sure to keep business development activities in your weekly schedule… EVERY week. If you want to keep your computer consulting profits as healthy as possible, make sure that you’re proactive in your marketing and sales activities… dig the well for computer consulting profits BEFORE you’re thirsty. And a great way to start is by listening to the profit-generating secrets at http://www.computer-consulting-101.com

Copyright MMI-MMVI, Small Biz Tech Talk Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Joshua Feinberg helps computer consultant business owners get steady, high-paying clients. Sign-up now for Joshua’s free audio training that shows you how to use field-tested, proven Small Biz Tech Talk tools at www.SmallBizTechTalk.com/blog

If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking.

As a new business you will probably receive a number of invitations to go along to various local networking organisations meetings. At these they will no doubt try and impress upon you the huge benefits to be gained by networking. You will also be told how much business was generated for its members over a period of time. All will seem very impressive and like myself you may very well be impressed enough to join the weekly breakfast or luncheon meetings. This could cost you anything up to £500 a year to be a member plus the cost of the meal or maybe as little as the cost of the meal. Some of the internet networking organisations charge a small monthly fee and then organise monthly local meetings.

When I started out into the field of commercial cleaning I was willing to try anything that might generate business so I joined a number of these organisations. So how successful was this as a means of expanding my business?

I did in fact persevere with some of these breakfast meetings for a whole year, having paid the yearly subscription it was in fact something of a necessity. However it does not take long to realise that the people who attend these meetings are not in fact your likely customers. Many of the individuals who attend networking meetings are just starting out in their business and are operating as sole traders working from home and not in any way, shape or form likely to be your potential customers. Others are well established but still operate as single entities such as business coaches and have no office as such. Others may be proprietors of shops just starting out and these are potential customers.

However you as a contract cleaning company are looking to clean offices and office complexes and these are inhabited by well established companies who do not by and large participate in local networking groups. So you are not going to come in contact with the group who are going to provide the more lucrative cleaning contracts.

I can look back on my time with these networking groups as a learning experience and we probably just about recouped our membership fees. Other than that very little long term benefit was derived from the experience. Networking it would seem from my own experience is not a path I would necessarily recommend to the start up cleaning business. Use that time period to utilise other marketing techniques which are more useful to the cleaning business entrepreneur. If you do fancy the idea of networking then you must target a different audience. That is the established businesses, and to do that you will need to join such organisations as the Chamber of Commerce where your networking will not be so overt and often done in a more sociable and relaxed atmosphere.

David Andrew Smith is the owner of http://www.wesparkle.co.uk a cleaning services company which operates over much of the UK.

How do you cultivate profitable relationships?

Well, for starters, what do you mean by “profitable”? Do you mean profitable in financial terms? Profitable in terms of other resources or support you might be able to provide each other? Both?

And “profitable” for whom? For you? For the other person? For both of you?

No, I’m not peppering you with questions just to be annoying! I ask because:

• Your answers will help you recognize opportunities or identify people with whom you might want to build a working relationship more easily.
• It will help you explain to the other person why you’re interested in getting to know them better, and why they might be interested in getting to know you.

This not only provides a solid foundation for the relationship, but also helps you start a conversation with the other person (a good way to start a relationship, don’t you think?!).

For example, I met someone a few years ago at a business mixer, who asked me if I wanted to participate in a mini trade show he was organizing — this, within minutes of meeting me for the first time. I was very interested. So we exchanged cards and agreed to talk further the next day. And that’s how we started our working relationship.

What’s the point of this example?

1. Firstly, this person was clear about what a “profitable” relationship was for him, so he was able to recognize and act on opportunities quickly.

   His goal was to “recruit” regular and committed participants at the trade shows he organized. And, his definition of a “profitable” relationship had both financial and non-financial aspects.

   Financially, he wanted to build relationships with people who were dependable, so he didn’t lose money due to “no shows”. He also wanted people who were interested in participating regularly, so he wouldn’t have to constantly spend time and energy finding new participants.

2. Secondly, he was also interested in mutually profitable relationships, which is why he got my attention right away. I saw the value he was offering me: visibility in the community and a chance to reach my target market for a very modest fee.

Do you see how when both you and the other person agree that you have a common interest you want to explore further, building and maintaining that relationship becomes much easier?

If both of you have a clear idea of what you want to get out of your business relationship, maintaining and deepening it happens naturally. It becomes a joint effort, and the conversations just flow.

Try it out for yourself, and see what happens. (And be sure to tell me about your breakthroughs!)

(c) Copyright 2006, Srirupa Dasgupta Sri Dasgupta helps business professionals get better results from their business networking efforts through focused and relevant conversations. She is the author of the Effortless Networking, and writes regular articles offering business networking tips and related resources.

People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients.

Here’s a simple strategy to increase sales and maximize your networking ROI. JUST SAY NO when someone asks for your business card. Stay with me, I tested this strategy while conducting research for an article, “Business Networking Organizations - Should You Pay to Join?”

If you plan to join a networking group, like BNI for example, you first need to prepare a marketing plan and budget. Your costs are far greater than the joining fee. Marketing strategies such as the one below will help you close more clients and maximize your networking ROI.

I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a follow up email to everyone at the meeting using email-tracking software. I tracked open rates, links, and the number of replies.

At a second meeting - same organization, different group about the same size as the first group - I introduced myself then said, “I don’t have any more business cards with me.” The eyes rolled. Then I announced, “I’ll send everyone an email with my contact info so you won’t need to type it.” The expressions quickly turned to smiles.

Before sending my contact info to the second group, I called the group member I felt was the most qualified prospect for my services (second marketing contact if you’re counting). I asked him if he could send me his email list for the group, save me some time typing. He said sure. In return, I offered to buy him lunch, which he accepted.

I sent the same email to the second group. The open rates and clicks were significantly greater for the meeting where I didn’t hand out business cards. I also received several reply emails from the second group - none from the first group. Why?

Several possibilities, but I think the main reason was the second group “expected” a communication from me (pseudo-permission to send the email to them). The first group had no expectations, fewer opened the email, and no one sent a reply email.

Also, not having business cards gave me a legitimate reason to call my best prospect in the group. BTW, after meeting this prospect for lunch I continued to build a relationship with him and he’s now a client.

This strategy works, but you need to be diligent with the follow-up. Give it a shot and you’ll see a better return for your networking time.

By Greg Magnus, a strategic thinker, freelance writer, and owner of eoecho.com; a communications consulting firm that provides strategic marketing services. He can be reached via email or you can leave a comment on his Blog: http://www.eoecho.com/gregmagnus/ ~~ Strategic minds with knowledge, will travel. ~~